Джек Дорси запустил Buzz — конкурента Slack, где AI-агенты работают в чате наравне с людьми

Jack Dorsey, co-founder of Twitter and head of the company Block, unveiled Buzz on July 21, 2026 — a group chat platform for work teams in which AI agents take part in the conversation on an equal footing with humans. The new product takes direct aim at Slack's territory.

What is Buzz

Buzz is a workplace messenger in which a single group chat brings together employees and their AI agents. As TechCrunch reports, the idea behind the product is for agents to stop being external bots and become ordinary participants in the work conversation — with access to the context of the discussion. Details about pricing, platforms, and a public release date have not yet been disclosed.

The launch lands squarely in the main trend of 2026: companies are connecting AI agents to their workflows en masse, yet they have to manage them from scattered interfaces. Buzz proposes bringing people and agents together in a single chat window.

• Project creator — Jack Dorsey, co-founder of Twitter and head of Block
• Format — a group chat for work teams, a direct analogue of Slack
• Key difference — AI agents as full-fledged participants in the conversation, not external integrations
• Competitors — Slack (owned by Salesforce) and Microsoft Teams
• Announcement date — July 21, 2026; the launch was reported by TechCrunch

"Buzz is a group chat platform for the workplace that puts people and their AI agents in one conversation," is how

TechCrunch describes the product.

How Buzz differs from Slack

Buzz's main bet is that AI agents live inside the conversation rather than being plugged in from outside. In Slack, automation has historically been built through bots, apps, and webhooks: the agent remains an add-on layered on top of the chat. Buzz, judging by the description, flips the model — the agent reads the thread along with the humans and replies right there, like one more colleague.

Slack, meanwhile, remains one of the most expensive assets in enterprise software: Salesforce bought the company for $27.7 billion — the deal closed in July 2021. Challenging such a player head-on is hard, so Dorsey is entering through a new need: in 2026, teams increasingly work not only with each other but also with autonomous agents.

Salesforce itself is moving in the same direction: in 2024 the company launched Slack AI and then announced its agent platform Agentforce. But those tools are built into the existing architecture, whereas Buzz, according to TechCrunch's description, was designed around agents from day one.

Why Dorsey is building a messenger again

For Jack Dorsey, communication products are the through-line of his career. He is a co-founder of Twitter (the company launched in 2006), in 2019 he initiated the decentralized protocol project Bluesky inside Twitter, he backs the Nostr protocol, and in July 2025 he released Bitchat, an experimental P2P messenger that works over Bluetooth without the internet.

Dorsey's interest in agents is systematic: his fintech company Block released Goose — an open framework for AI agents — back in January 2025. Buzz continues that series, but for the first time in a long while Dorsey is building a product for the enterprise market rather than for open protocols. The calculation is obvious: the market for workplace agents is growing, major AI labs shifted their focus in 2025–2026 from chatbots to agents that complete tasks end-to-end, and teams need a place where those agents can be conveniently managed.

What this means

The workplace messenger is turning from a channel for human communication into a command center for a hybrid team of humans and AI agents. If the Buzz format catches on, competition with Slack will shift from channels and integrations to the quality of the built-in agents — and this is the first notable product built around such a model from scratch. The question now is whether the newcomer can give teams enough reasons to leave their familiar enterprise platform.