OpenAI launches ChatGPT Pro subscription for $100 per month — direct response to Claude Max

OpenAI has announced the launch of a new ChatGPT Pro subscription tier priced at $100 per month — it fits between the Plus plan at $20 per month and the existing Pro tier at $200 per month, and directly competes with Anthropic's Claude Max tier, which costs exactly the same, according to The Verge.

What subscribers of the new tier get

The new $100 per month Pro tier gives "5 times more" usage of the Codex code-writing tool compared to the $20 per month Plus tier — this is stated in OpenAI's announcement on social media platform X. The company describes it as a solution for longer and more demanding Codex work sessions, rather than for occasional short requests.

• The new ChatGPT Pro tier costs $100 per month
• It gives "5 times more" Codex usage compared to the Plus tier at $20 per month
• The existing top-tier Pro at $200 per month remains available and is sold separately
• The new tier is directly aimed at Anthropic's Claude Max tier, which costs the same $100 per month
• OpenAI now has two Pro tiers simultaneously — at $100 and $200 per month

"This works best for longer, more demanding

Codex sessions," — states OpenAI's official announcement.

Why OpenAI is targeting Anthropic specifically

OpenAI is introducing an intermediate tier in an attempt to poach users from Anthropic and its popular Claude Code tool, notes The Verge. The Max tier for Claude costs Anthropic exactly $100 per month, and the new ChatGPT Pro occupies precisely the same price point — for users who lack sufficient limits on the cheaper Plus plan but do not need the full scope of the top $200 plan.

The publication notes that OpenAI now effectively has two products under the same name Pro — the older one at $200 per month and the newer one at $100 per month, differing in the volume of available Codex usage. This tier structure creates confusion in naming, but simultaneously closes the price gap where subscribers previously had to choose between the too-modest Plus and the too-expensive Pro.

What this means

The launch of a second Pro tier shows that the competition between OpenAI and Anthropic for developers using AI for code writing has entered direct price competition: both companies are offering nearly identical pricing for plans specifically targeting heavy coding sessions. For users, this means more choice options, but also a more complex subscription lineup where they now have to compare not two, but three ChatGPT subscription levels.

Frequently asked questions

How much does the new ChatGPT Pro tier cost?

The new tier costs $100 per month — this is an intermediate option between Plus at $20 per month and the previous Pro at $200 per month.

How does the new tier differ from the old Pro at $200?

The new tier provides "5 times more" Codex usage compared to Plus and is designed for long, demanding coding sessions, while the old Pro tier at $200 per month continues to be sold separately, according to The Verge.

How does ChatGPT Pro at $100 differ from Claude Max?

Both tiers cost the same — $100 per month. According to The Verge, OpenAI's new tier was created specifically to compete with Claude Max and poach users of Anthropic's Claude Code tool.